Comments on: Product Placement http://www.thetribalunderground.net/brightness/2006/01/20/product-placement/ Fri, 18 May 2012 11:50:19 +0000 http://wordpress.org/?v=2.6.2 By: lolo http://www.thetribalunderground.net/brightness/2006/01/20/product-placement/#comment-350 lolo Sat, 21 Jan 2006 01:05:16 +0000 http://www.thetribalunderground.net/brightness/2006/01/20/product-placement/#comment-350 I tend to think that companys paying for product placements generally don't care what the film is about. They're going for consciousness saturation, in which you are bombarded with their logo so much that when you think of the product, you naturally think of the brand. Much like how Xerox has become a verb within modern English, and how Starbuck's is swiftly replacing the word "coffee." Soon, instead of stopping for a drink of water, we're going to want to stop for a drink of Aquafina. You're right, it's definitely freaky, and a surefire way for me to avoid buying their products. I've never understood the concept of buying bottled water to begin with though... I tend to think that companys paying for product placements generally don’t care what the film is about. They’re going for consciousness saturation, in which you are bombarded with their logo so much that when you think of the product, you naturally think of the brand. Much like how Xerox has become a verb within modern English, and how Starbuck’s is swiftly replacing the word “coffee.” Soon, instead of stopping for a drink of water, we’re going to want to stop for a drink of Aquafina. You’re right, it’s definitely freaky, and a surefire way for me to avoid buying their products.

I’ve never understood the concept of buying bottled water to begin with though…

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